Gary L. Nichols

I am Gary L. Nichols — the guy who created this portal, the editor who reads the articles you see here. As someone who has spent years exploring the gambling industry, I have set myself the goal to provide you with honest, clear, and entertaining content.

Gary L. Nichols

About Me

I was born in the late 1970s and have seen how gambling has changed, from traditional casinos to online sites. I have a degree in Business Administration with a focus on Marketing, which helps me understand market trends and consumer behavior. Not only that, but I spent over 25 within industries of finance, marketing, and digital media. I worked for several high-profile companies early in my career, where I learned about strategy and digital communications.

Since early in my professional career, it has been a joy of mine to study the intricacies of gambling. I believe knowledge gives people the power to make smart choices. This conviction informs my work at this site, where I strive to produce content that is simultaneously educational and entertaining. I hope to dispel myths and propaganda about gambling and create a well-rounded message about the opportunities and pitfalls associated with gambling.

My Experience

I started my journey in gambling when I was young. I was curious and fascinated by how strategy, luck, and psychology mix in this industry. Over time, I learned about all parts of gambling, from the math behind casino games to understanding what affects player behavior.

I’ve worked with industry experts, attended gambling conferences, and joined talks on responsible gaming. These experiences helped me understand the challenges and opportunities for both players and operators. I keep up with the latest trends and technologies in the industry. My passion for gambling drives my work and the content I create for CasinoAU.com.

My Work

One of my roles involves overseeing the editorial direction of the site, making sure each article is meticulous, uses research-based information, and is written as clearly and simply as possible. These are a few of the key areas which I cover through my work on this site:

  • I write and proofread articles discussing topics ranging from the fundamentals of different casino games to analysis of market developments and regulatory shifts;
  • I regularly analyze the data coming out of the industry, new technologies, and the impact of new laws and regulations;
  • I interact with our audience through comment sections, social media, and forums to know what they care about and answer their questions directly;
  • I create guides and tutorials targeted at both new gamers and expert gamblers alike;
  • I check every article that is published on CasinoAU.com.